you can also look into selling it at bars. lots of drinks are energy drink "X" plus some kind of booze.
you will have to prob give up a few cases to the bar in the end of the night and give a few more to the bar to use that night in drink making on your promo night. the offset is it is free to do, it will just cost you the price of the energy drink that you have to give away to the bar. they will put several drinks on special using your energy drink & it will cost them less because the energy drink is free to them.
you can also sell them to the bar if people like them. remember though, if they use energy drink out of the wonder bar (drink gun) the premix costs the BAR around $80 a gallon/box (that was the price from Hensley a few years ago). if you want to be selling flats of your drink to the bars you are going to want to be close in cost. the upside for you is, RED STAG (the most common premix sold here) tastes like dirt (litterally) unless you add a bunch of booze and juice. if your drink tastes decent by itself you have a chance.
Socko is a locally owned energy drink that seems to do well in bars here. i have worked in bars that have done promotions with rockstar (they gave us a bunch of bar tables and stools to match for letting them do 8 promotions in 1 month); NOS ( did a month of promotions and gave the bar 18 free flats and each employee 4 flats plus gave out free t shirts, hats and stickers); XS energy (just gave the bar some free flats of drink); Socko ( gave out free t shirts and stickers). there is a few examples of what the different companies did.
basically few bars use actual RED BULL because it is expensive to the bar and does not leave much room for profit, that leaves the door open for you if you do it right.
hope this gives you some ideas
you will have to prob give up a few cases to the bar in the end of the night and give a few more to the bar to use that night in drink making on your promo night. the offset is it is free to do, it will just cost you the price of the energy drink that you have to give away to the bar. they will put several drinks on special using your energy drink & it will cost them less because the energy drink is free to them.
you can also sell them to the bar if people like them. remember though, if they use energy drink out of the wonder bar (drink gun) the premix costs the BAR around $80 a gallon/box (that was the price from Hensley a few years ago). if you want to be selling flats of your drink to the bars you are going to want to be close in cost. the upside for you is, RED STAG (the most common premix sold here) tastes like dirt (litterally) unless you add a bunch of booze and juice. if your drink tastes decent by itself you have a chance.
Socko is a locally owned energy drink that seems to do well in bars here. i have worked in bars that have done promotions with rockstar (they gave us a bunch of bar tables and stools to match for letting them do 8 promotions in 1 month); NOS ( did a month of promotions and gave the bar 18 free flats and each employee 4 flats plus gave out free t shirts, hats and stickers); XS energy (just gave the bar some free flats of drink); Socko ( gave out free t shirts and stickers). there is a few examples of what the different companies did.
basically few bars use actual RED BULL because it is expensive to the bar and does not leave much room for profit, that leaves the door open for you if you do it right.
hope this gives you some ideas
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