That was amazing!
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Porsche Nurburgring record smash
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Originally posted by Jb325is View PostFor sure, but I can't imagine anyone who is involved in or a fan of motorsports having any kind of negative feelings about this. The amount of money it costs to run these cars, even for a few laps, is huge and for a manufacturer to spend that kind of money for no reason other than breaking some lap records and posting about it on social media is fantastic.
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Originally posted by Wolfman View PostYou don't really believe that a lap record and posting on social media was the justification for the expense, do you? I'm sure this will pay for itself in sales- the "win on sunday, sell on monday" concept is alive and well. This is just the modern day version where every sports/super/hypercar comes to the Ring for a ...kmeasuring contest. Porsche clearly put the debate to rest for a while and saw to to it that the record stays @home!
That's why they have visited other tracks already and have more planned for the rest of the year. And they are getting some damn good exposure out of it.Need parts now? Need them cheap? steve@blunttech.com
Chief Sales Officer, Midwest Division—Blunt Tech Industries
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Car companies, performance car manufacturers especially have always been about dick measuring contests. The ring has been very central to that, so yea it's definitely just a matter of showing off. Porsche will sell every 911 that hits the showroom floor regardless of where they stand in ring records at the time, it's not about sales.
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Originally posted by cale View PostCar companies, performance car manufacturers especially have always been about dick measuring contests. The ring has been very central to that, so yea it's definitely just a matter of showing off. Porsche will sell every 911 that hits the showroom floor regardless of where they stand in ring records at the time, it's not about sales.
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I kinda want a series of cars like this now. It'd be like modern-day Can Am.Interested in vintage cars? Ever thought about racing one? Info, photos, videos, and more can be found at www.michaelsvintageracing.com!
Elva Courier build thread here!
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Originally posted by Wolfman View PostIt's always about sales, why else would they produce SUV's and large 4 door sedans as well as inexpensive entry level models these days?
Porsche didn't need this in the least to sell its cars.
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Originally posted by cale View PostPorsche didn't need this in the least to sell its cars.
Associate a brand with certain words/phrases/concepts such as "record breaking," "fastest," "elite," or "high-performance" and it will slowly become the associated descriptor set for that brand.
Remember, people use logic to justify purchases, but buy primarily on emotional level, or based on a rapid (often illogical) binary decision making process, and therefore they often want to be associated with those words/phrases/concepts, in addition to making others associate those same things with the owner of a product.
Also remember that recollection of brand associations fades, faces competition, or becomes confused over time, so you need to regularly update what people are supposed to think about a product.
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Originally posted by roguetoaster View Postso you need to regularly update what people are supposed to think about a product.
You guys are out to lunch and overthinking this.
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