I've owned both. I've got my current '91 E30 318is (with an M20 swap done many years ago) and used to have a '99 E36 323is. Both cars were bought brand new from the dealer. I think it's a fair comparison since both cars were the "entry level" models in their respective ranges. There's no point in comparing a $2000 E30 325i with 200K miles on the clock to a $15,000 E36 M3 with 75K miles on the clock: you need to compare like with like.
As others have said, the E30 is a lot simpler and more fun to drive. Overall, the level of quality feels better. I can't comment on how well the E36 ages since I got rid of mine within a year. It was a nice and smooth daily driver. Compared to the E30, it was faster and more stable at high speeds. But it was very boring to drive. I went back to my E30 (glad I didn't sell it!) and never looked back.
Since then, I've owned other cars (including a nicely tuned Lancer Evolution VIII purchased new in 2003). There's something about the E30 that just keeps me interested.
Having driven multiple examples of the E30 M3 and E36 M3, I would say the exact same thing holds for the "top-of-the-line" models in each range.
As others have said, the E30 is a lot simpler and more fun to drive. Overall, the level of quality feels better. I can't comment on how well the E36 ages since I got rid of mine within a year. It was a nice and smooth daily driver. Compared to the E30, it was faster and more stable at high speeds. But it was very boring to drive. I went back to my E30 (glad I didn't sell it!) and never looked back.
Since then, I've owned other cars (including a nicely tuned Lancer Evolution VIII purchased new in 2003). There's something about the E30 that just keeps me interested.
Having driven multiple examples of the E30 M3 and E36 M3, I would say the exact same thing holds for the "top-of-the-line" models in each range.
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