BMW 1-Series Viral Marketing: RAMPENFEST In Oberpfaffelbachen...

[Ben Carufel]

Awesome to see some decent viral marketing by BMW finally...

http://www.autoblog.com/2008/03/24/rampenfest-to-rock-mythical-town-of-oberpfaffelbachen-for-litera/

http://www.rampenfest.com/

This somewhat long post by Jalopnik lays it all out:

http://jalopnik.com/361702/rampenfest-to-launch-bmw-1+series-from-oberpfaffelbachen

[M42Technik]

There is also viral marketing for the 1 on the cover of VICE magazine, which came as a little bit of a shock.

It is a glow in the dark cover. In light it looks normal, but in the dark it has the front headlights of the 1 on it. Pretty cool.

[TDE30]

There is also viral marketing for the 1 on the cover of VICE magazine, which came as a little bit of a shock.

It is a glow in the dark cover. In light it looks normal, but in the dark it has the front headlights of the 1 on it. Pretty cool.

That sounds dope. Try to get some shots of that if you can. This new advertising agency BMW went with a few years ago has done wonders IMO.

[Ben Carufel]

That sounds dope. Try to get some shots of that if you can. This new advertising agency BMW went with a few years ago has done wonders IMO.

http://www.autoblog.com/2008/03/23/bmw-canada-sets-i-vice-i-magazine-aglow/

[TDE30]

Yeah that must have scared the shit out of you. They're clever.

[CleanAzzE30z]

What is "viral" marketing?
<-----------n3wb


Mariano

[TDE30]

I always thought it sounded dirty when I first heard it too.

[e30 Luv]

What is "viral" marketing?

advertising through existing social networks. encourages voluntary passing of the message, making it feel more "word of mouth"

exactly like we're hearing it, for example

[VacMan]

[Farbin Kaiber]

so like a virus?

[eric (^__^)]

vice magazine is a nest of vipers

[kensterdotnet]

so like a virus?

Pretty much but it's spread by word of mouth.

[Ben Carufel]

Uh huh.