BMW Expression of joy

[Miasma]

Supposed to be a show about it soon. Cool concept.

http://www.expressionofjoy.com/makingofvideo.html?source=09DiscoveryHDEMail&origin=09DiscoveryHDEMail#

[OrganicMechanic]

I seen this on the big screen at the theater. I kept thinking to my self--"needs more angle".

[Tbolt]

I was just reading my new roundel over a bowl of cereal and I saw this website

[ragged325]

That has a "This is Spinal Tap" level of stupidity to it. If I was about to buy a new BMW and someone showed me this, I would back out of the deal. I would be wondering why BMW expected me to pay for this asshat driving around doing donuts. I also like how they call it an expression of joy and the guy that gets paid to do this smiles for about 20 seconds at the end (probably after they gave him his check). I didn't sleep well last night which may explain my poor acceptance of this idea.

[Desaevious]

I actually saw this before Star Trek at my theaters last night since I went early. All I could think was that BMW had more badass "art cars" than the Z4.

[OrganicMechanic]

I do love the fact that BMW does recognize the artistic side of the gearhead psyche.

[netcsk]

I saw it in the theater (watched 4 movies this week) and thought it was fooking stoopid. The car did look kinda cool at the end though.

[Tree18is]

how did the "paper" not rip????

what did they use, and also, would make a pretty cool office wall paper.

[Miasma]

Yeah I liked the whole concept. But the execution was lacking...

I think they painted the ground white.

[Eurospec]

Did anyone tune in to see this? Worth watching?