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Basically, the McRib has some of the best marketing in fast food.
"The McRib is BACK!!!111" It makes people feels as though "oh shit, this is only for a limited time, I should eat 12 a day before they stop offering it!"
Seriously. It it shit food for shit people. End of story.
He has a point, its the Disney scheme. Disney locks up all of their movies and only releases them during peak times "For a limited time only" to drum up some sort of artificial scarcity. This maximizes profits during that period.
The limited time only is just 3 months every two years though, its not like its super rare.
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