Second the research part. Also, there are a large number of small companies building unique, inexpensive designs that, while they come with cheap mechanical or mecha-quartz movements (seiko), or full on quartz movements, can be had for very good prices. I've just ordered this:

I like the design, it isn't super flashy, and the best part was the price, only $165. They have some other cool designs too. www.rouewatch.com
Higher price points I've had my eyes on are Nezumi Studios 'Loews' Design

and even more expensive, but still cool automotive inspired: Autodromo's Group B Evolutione

I like the design, it isn't super flashy, and the best part was the price, only $165. They have some other cool designs too. www.rouewatch.com
Higher price points I've had my eyes on are Nezumi Studios 'Loews' Design

and even more expensive, but still cool automotive inspired: Autodromo's Group B Evolutione

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