A licenced copy of IDA Pro (de-compiler) is around $1000
Many hours of time: don't ask how much time is in this
Custom software to create checksums etc...
Yes you have a good idea what is involved. If it was really simple, there would be many more people doing it.
I didn't have any idea you can find files with EWS deleted online. I should check to see if they are from me ! I hate how people are using software that sells for around 2000 Euros or more with all the checksum modules, but they got a free version. Then I have to compete with these guys who have almost zero $ invested, That's why some of them sell files for $300. And the $30 cables are clones of what European companies developed, along with the hacked software that comes with it. But there is a very good chance you can toast an ECU when flashing it with those cables. And some of these guys are selling files that they didn't even create themselves.
I've spent time to make my files unreadable with the clone tools by changing the seed keys.

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