Reader's Digest giving the E30 some love

[GillesBigCowboy]

I dont think it was just the yuppie car of the 80s.
It is THE yuppie car period, and probably why i hated the car so much for so long.

[GillesBigCowboy]

I dont think it was just the yuppie car of the 80s.
It is THE yuppie car period, and probably why i hated the car so much for so long.

[JinormusJ]

I'm proud that the e30 was a the yuppie car of its day. This was back before extensive loan financing and payments were an option. That means the only people well off enough to buy them were the true upper-middle and upper-class; AKA, Ballers. They embodied a time when the BMW badge actually meant something besides "Brand Marketing for Women".

[evandael]

I'm proud that the e30 was a the yuppie car of its day. This was back before extensive loan financing and payments were an option. That means the only people well off enough to buy them were the true upper-middle and upper-class; AKA, Ballers. They embodied a time when the BMW badge actually meant something besides "Brand Marketing for Women".

some people finance because they can actually afford the payments, and 0% apr for 36 months on a brand new car is basically free money hedged against inflation.


i would also hardly call people who bought e30's ballers. there were big Merc E, S and SL classes and 964 widebody Turbos and Slantnoses for that crowd.

[steven g]

Back in 1989 when I was driving a black Mustang GT convertible that cost me about 16k new in 1989 while my yuppie job provided me with a work car Pontiac Grand Am. The idea of spending 30K something on BMW wasn't even on my radar. The yuppie-s___m who owned my 39k mile 1989 iX until last week didn't even bother changing the timing belt when he got the car with 30k miles a few years ago. I remember seeing many E30 convertibles driven by a lot of preppy looking people around the New Jersey shore in the summer back in the early 90s while I was driving my Jeep Cherokee/Grand Cherokee SUVs.

[txtorquemade]

I must be a yuppie. I drove e30s brand new, and have for the most part ever since.

[txtorquemade]

Side note: I don't think calling the E30 the "quintessential yuppie car of the '80s" is exactly giving it love.

yeah, but it was and ....yeah, it is!!!

[leegf]

I dont see how calling it a "yuppie" car is a bad thing..
"Yuppie (short for "young urban professional" or "young upwardly-mobile professional")[1][2] is a term that refers to a member of the upper middle class or upper class in their 20s or 30s"

It's a pejorative, same as how you wouldn't take it as a compliment if someone were to call you a hipster.

[leegf]

I'm proud that the e30 was a the yuppie car of its day. This was back before extensive loan financing and payments were an option. That means the only people well off enough to buy them were the true upper-middle and upper-class; AKA, Ballers.

People who bought E30s brand new weren't ballers, they were white collar working stiffs.

[lowsodium]

Car companies would love to have their cars called yuppie cars. They want customers that are young and have money to spend.

[chance]

This thread has snowballed into something that is exactly like another thread, but different.

[s14pwd]

^^
Clever

[Cletonius]

People who bought E30s brand new weren't ballers, they were white collar working stiffs.

Sadly, that's pretty much baller status in 2013. 30k in the 80's would be like 50k today.