FullOpp Promo Drift DVD

[UNHCLL]

Chris,

Give me a few minutes to type up a whole response to this lol... I was looking forward a post of yours.

E,

Please don't take my post as an attack. I'm really not trying to cut you down!! I was just giving you some of my personal thoughts/insight. (It's like assholes, everyone's got one!)

I just don't want you to think I'm cutting down your efforts. It's a lot of hard work and time that goes into this stuff... I'm fully aware!

Best,
-C

[UNHCLL]

not sure I agree with you on that one. E30s are becoming more and more popular drift wise. I would say in the drift world an e30 coming at you sideways is more of an eye catcher than most japanese cars. You just dont think of a bimmer in that sort of forum, which I think is cool.

What empirical data do you have to prove that?
Because "we" see a few more drift cars here on an E30 specific forum?

That's like saying - "People are buying a lot of sneakers lately!" when you work in Finishline. You're not offering/selling dress shoes or womens shoes, or ugg's (sp?)... so your sample poll is skewed.

-C

[Erick]

Well edited video... but here are my sticking points, and possible suggestions for the next variation:

Avoid phrases like: "Stuff like that" (You used this a LOT, even when refering to potential future/existing sponsorships!!!)

Yes, not only that, I used "you know" even more. But Pete managed to edit most of those out. We had no script to follow, and only one day to record. If we did another recording session at another place, we would feel that it would land too out of place with too many different takes. We felt this was "good enough" for its purpose.

Avoid telling people you got into drifting after "crashing my first car"

That's a first. I see where you're coming from, but most companies that are aware of drifting are aware that there are accidents at some point in time. A reference to what happened three years ago (pointed out when I mention how long I've been in the sport... if the viewers can make the connection) should not hurt the image of the video I would think.

The death slayer music.... no good. You want the viewer to focus on the driving/car/YOU. Not the guy screaming in the video who sounds like his throat was just sliced with a rusty blade.

Yes, I have received a lot of criticism for that. I am personally a fan of the music, but I also felt it was a bit out of place. Given the time table we were playing with, I felt like the editing with that song was solid enough, that changing it would require to start from scratch on almost half of the video. I think that the final song makes up for it by going a bit easier on the ears.

When discussing being on the track. Don't say "There is no value" on this feeling of drifting/driving. As a potential sponsor, that is one more reason for me to say "If there is no 'value' why am I going to sponsor him? Just so he can feel good?"

Again, I see where you're coming from, and again, there was no script for this other than basic notes before we recorded, but I think that "There is no value", although it could have been worded better, still clearly shows the true intention I had as I said it.

You're lacking some major information any serious sponsor will want to know:
-How many events you've attended
-Placements in those events
-Events you plan on attending
-Certifications/achievements in the world of drifting (even just attempts to get a license!)
-DEFINED future goals - You don't have to state you want to be the next D1 Drift Champion in the USA, but give the sponsor an idea of how far you want to take this. Are you in this just to have fun on weekends, or are you looking to make this a full time commitment?
-How will the sponsor benefit from sponsoring YOU specifically? Are you just asking for products, and then giving them logo placement on the car? Will you be putting the car on "display" at local events so patrons can see the sponsors products up close? Are you going to list your sponsors when you display them? You really need to demonstrate the value that is in this for the sponsor.

All of those answers are in the proposal, which goes along with the DVD video. If you would like to spare a few minutes of your time to look over that, I would be greatly appreciated.

Again, the video is good. I know how much work this stuff takes, I've done similar in the past. Editing/merging/splicing video clips/music/voice is no small task. I'm not trying to be overly critical.... It's obvious this is a real passion, and you'd like to take it further. I'm only giving you my thoughts on what could help you further this much faster. I watched this video from the standpoint of a potential sponsor, and at the end, I wasn't left with "Yes, here is some real marketing value for me!" feeling... I was left with "Hmm, this is interesting, and may have some potential... I'll keep it on the shelf".

Good luck either way, and congrats to you and the others for assembling the video.

Thank you. I really think your opinions bring good points to the table, and one can never have enough constructive criticism.

What empirical data do you have to prove that?
Because "we" see a few more drift cars here on an E30 specific forum?

That's like saying - "People are buying a lot of sneakers lately!" when you work in Finishline. You're not offering/selling dress shoes or womens shoes, or ugg's (sp?)... so your sample poll is skewed.

-C

I would disagree. One of the main arguments that landed my sponsorship with Ireland Engineering was the added demand they have received on the drifting market for the e30s. And many others on the local drifting community I am in are starting to use e30s. If I dig in even further, I am sure I can find even more examples.

- Erick

[UNHCLL]

I may come across as a real ass 98% of the time, but I'd be happy to give you constructive crit. on the material you'll be providing along with the DVD.

I minored in Marketing/Sales when I got my BS degree, so I tend to use that mentality a lot. If I can give you some help, I'd be happy too... and I wouldn't be offended if you didn't use my suggestions either!

I'll PM you my email if you want to send the items over.
-C

[Erick]

Please do. :) I'll send it over whenever I get a chance.

Thanks,
Erick

[mattdk318i]

Video looked awesome. I think the music hit home more because i listen to all of it, all the time. So it made it better from my point of view

[UNHCLL]

Yes, not only that, I used "you know" even more. But Pete managed to edit most of those out. We had no script to follow, and only one day to record. If we did another recording session at another place, we would feel that it would land too out of place with too many different takes. We felt this was "good enough" for its purpose.

I think it's good you didn't have a script.
You don't want this to look overly rehearsed/rehashed/dry.

We all have "words" that we use when we're a bit nervous. It took me 4 months of sales pitches/meetings to break my habit of my 'nervous' word.

That's a first. I see where you're coming from, but most companies that are aware of drifting are aware that there are accidents at some point in time. A reference to what happened three years ago (pointed out when I mention how long I've been in the sport... if the viewers can make the connection) should not hurt the image of the video I would think.

Perhaps finding a better way to say it or state how you got into it would be better then... Something like "I got into drifting when I purchased this car to replace my previous BMW". I'd also try to state just a bit more clearly (even if its in your accompanying handouts/material) exactly how long you've been drifting.

Yes, I have received a lot of criticism for that. I am personally a fan of the music, but I also felt it was a bit out of place. Given the time table we were playing with, I felt like the editing with that song was solid enough, that changing it would require to start from scratch on almost half of the video. I think that the final song makes up for it by going a bit easier on the ears.

Gotcha. I look back on some of the video's I created with music accompanyment, and think... Wow, good idea, bad implimentation! so I know where you're coming from. Next time, I'd shoot for more mainstream music, even plain instrumental without singing? (Just a thought...)

I would disagree. One of the main arguments that landed my sponsorship with Ireland Engineering was the added demand they have received on the drifting market for the e30s. And many others on the local drifting community I am in are starting to use e30s. If I dig in even further, I am sure I can find even more examples.

I guess this comes down to what sponsors your targeting... If its an e30/BMW orriented group, they may see the rise in drifting crowd for e30's. I'm almost positive that Apex'i or Recaro or Tial, etc. aren't going to see a business increase from e30 drifting. I'm looking at this like you're targeting all possible sponsors... not just E30/BMW possible.

-C

[delatlanta1281]

What empirical data do you have to prove that?
Because "we" see a few more drift cars here on an E30 specific forum?

That's like saying - "People are buying a lot of sneakers lately!" when you work in Finishline. You're not offering/selling dress shoes or womens shoes, or ugg's (sp?)... so your sample poll is skewed.

-C

Riiiiiiight.

wtf are you talking about?
4 years ago I saw NO e30s drifting. Now I see more. There's my data.
In fact 4 years ago most of us were clowning these 240 guys. Now that rwdrift is doing it some of us have changed their tunes. I don't go to many drift "races" but I can tell you without a doubt in my mind our cars are becoming more and more popular to mod and race. If you think that I came to my conclusions b/c I post on an e30 forum, then maybe you're spending too much time here.
I can tell you that in GA the e30 community has easily doubled in the past three years. Our last meet was the biggest collection of e30s I have seen in GA.

[UNHCLL]

4 years ago I saw NO e30s drifting.

Where were you looking 4 years ago? Drift Forums? Drift Events? This forum?

Now I see more. There's my data.

Where are you looking now? Drift Forums? Drift Events? This forum?

I don't go to many drift "races" but I can tell you without a doubt in my mind our cars are becoming more and more popular to mod and race.

OK, so you already cut your own argument from above in half with this statement. Now you're going to tell me "without a doubt"....

Have you looked at the e36 market? Those cars are much more heavily used/desired to modify/race.

If you think that I came to my conclusions b/c I post on an e30 forum, then maybe you're spending too much time here.
I can tell you that in GA the e30 community has easily doubled in the past three years. Our last meet was the biggest collection of e30s I have seen in GA.

So your pool is your local area.
That's pretty limited.

Take a statistics course (or a refresher if you're of post college age) and then come back to this conversation. You'll recall/learn all about sample pool, sample size, method, etc.

Suddenly your argument will have lost a lot of its gusto.


Respectfully,
-C

[Vedubin01]

We all have "words" that we use when we're a bit nervous. It took me 4 months of sales pitches/meetings to break my habit of my 'nervous' word.
-C

I have been doing sales for 15 years now, and every time I walk into a huge corporation (Pratt and Whitney or Siemens Westinghouse) I start to palm sweat and blood pressure out the roof. But then realize they are just like me doing a job for someone else. Makes things easier!

But Unhcll, I agree with you on most of your points. Its really hard to be involved in the full process of a video like this. Emotion and euphoria of the project sometimes hinder the true meaning of the work in the first place.

E30's are really picking up in popularity. I see it all the time on the forums that people are dumping their e46 or their G35 for an E30. Bang for the buck its really hard to beat. And I think with the economy the way it is, people are trying to still have a nice car with out car payments!

Thats why I own one. No car payments, enjoy the hell out of driving it, and not every day you see a car on the road like mine. Granted I have poured a small fortune in mine to get it this way. But I did it on my own time!


Keep it up Eric, you got skill and heart, thats what counts!

[delatlanta1281]

So your pool is your local area.
That's pretty limited.

My "pool" is my job. I travel throughout the us....
I also wonder how many members this forum had two years ago, and how many it has now......
And yes the e36 is popular.
I took all those classes and am in sales/ marketing and sell to a large corperation exclusively.
All thos classes mean shit unless you sit behind a desk. And if you sit behind a desk, you still have to listen to me.

OK, so you already cut your own argument from above in half with this statement. Now you're going to tell me "without a doubt"....

I am looking in the same places I was 4 years ago. As drifting got more and more exposure I paid more attention to it. It's weird how that works huh? I'm sorry you don't think rwdrift's car isn't worthy of larger sponsorships, but I think it is. The point is YOU CAN"T MEASURE SUCCESS on the side of a car. My company was on the most exposed part of Tony Stewart's car 4 years ago. We paid 2 mil for that spot for two seasons. When he won the cup Home Depot raised the price by 10 mil. My company tried to measure profit and brand awareness for six months and couldn't. It was there, but it wasn't worth the money as far as they were concerned. Big mistake. Had we stayed on that car, we would have been able to put all the companies we own on it. A revolving sponsorship fo 12 mil? On one of the most recognised racecars in the US? No brainer.
Send that video out and see. You never know what will happen. I don't think you are limited b/c of your chioce of car though. Drifting isn't that mainsteam yet in my opinion.

Keep it up Eric, you got skill and heart, thats what counts!

Exactly! And as I have said before, I will sponsor your beer while in the ATL. And I will help out at the track however I can. You have a whole crew up here at your disposal.

[UNHCLL]

My "pool" is my job. I travel throughout the us....
I also wonder how many members this forum had two years ago, and how many it has now......
And yes the e36 is popular.
I took all those classes and am in sales/ marketing and sell to a large corperation exclusively.
All thos classes mean shit unless you sit behind a desk. And if you sit behind a desk, you still have to listen to me.

I am looking in the same places I was 4 years ago. As drifting got more and more exposure I paid more attention to it. It's weird how that works huh? I'm sorry you don't think rwdrift's car isn't worthy of larger sponsorships, but I think it is. The problem is YOU CAN"T MEASURE SUCCESS on the side of a car. My company was on the most exposed part of Tony Stewart's car 4 years ago. We paid 2 mil for that spot for two seasons. When he wont the cup Home Depot raised the price by 10 mil. My company tried to measure profit and brand awareness for six months and couldn't. It was there, but it wasn't worth the money as far as they were concerned. Big mistake.
Send that video out and see. You never know what will happen. I don't think you are limited b/c of your chioce of car though. Drifting isn't that mainsteam yet in my opinion.

I'm not going to detract from Erick's thread anymore.


I also do sales and travel for business....and I sell to multiple corps... whoop-de-doo!
I also sit behind the desk and do the numbers work.

People still have to listen to me too. Lets leave the dick swinging out of it. :D

If you're company can't measure the success of it's advertising, than your company is incompetent, or you need to spend more time listening to those people "sitting behind the desk". :p

Anyways... we'll agree to disagree and I'll stop going :ot:

-C

[delatlanta1281]

A whale's vagina.

[UNHCLL]

Whales Penis! DORK!

:up:
More drifting images, more smokey tires!

:D

[delatlanta1281]

NA isn't that what San Diego means?
Sorry
and here here more vids of tire shredding enjoyment please!