Padded Lampposts Tested in London to Prevent Cell Phone Texting Injuries
People who have been injured while walking and texting on their cell phones may be in luck.
A London street is experimenting with padded lampposts to protect those not paying attention from banging into them, ITN reports.
A study conducted by 118 118, a phone directory service, found that one in 10 people has been hurt while focusing on their cell phone instead of where they were walking, ITN reports.
The test lampposts will be given a trial run in London’s East End on Brick Lane. If the trial is successful it will be rolled out in Birmingham, Manchester and Liverpool.
The survey found that almost two thirds of respondents lost peripheral vision while texting, and more than a quarter wanted lines on the pavement to create routes for texters to walk while using their phones.
The study claims that 68,000 people were injured in the U.K. last year while chatting or texting on their cell phone, Infomatics reports.
118 118 will provide the padding, and in return will be allowed to advertise on them.
Padded lampposts are being trialled in a London street to protect inattentive pedestrians.
A pilot scheme has been launched in Brick Lane after it was found to have the highest number of 'walking and texting' injuries in the country.
A study carried out by 118 118 found one in ten people has hurt themselves while focused on their mobile phone screen.
The charity Living Streets is so concerned that it has teamed up with the directory enquiries service to test a scheme to wrap up the nation's lampposts.
A poll will be carried out on Brick Lane to gauge the response of locals.
If successful, the concept will be rolled out in Birmingham, Manchester, and Liverpool.
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