Originally posted by lance_entities
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Sam Walton does not determine that - you have free choice to shop wherever you like.
Wal-Mart sells the same products as Target (see previous statement), or a Safeway, etc. If you buy a bottle of Gatorade at wal-mart it is no different than one from Target other than it costs a lot less. Same goes for consumer electronics, etc.
Again, Wal-mart sells much of the same toys that other specialty retailers like Toys-R-Us does. You're not going to be able to scare me into thinking that Wal-mart is the only store that sells chi-com made toys and if I shop at target the problem will be solved.
There are other low cost retailers - Costco? WinCo foods?
People make a huge mistake in thinking that Target and Wal-Mart serve the same market segment - they don't. Target tried to out Wal-Mart Wal-Mart and they failed big time. Target then made an effort to change its brand image by moving to moderately priced goods; below bed bath and beyond but above wal-mart. This was a great move because it differentiated them from Wal-Mart, and allowed them to charge their slightly higher prices. People who are brand loyal to Target will not go to a Wal-Mart in general - they have the money to be able to make the decision that they won't go to a Wal-Mart, but can't justify going to something on the pricing scale of a BBandB or a Piere 1. This is why you see a lot of college girls in a Target store, and why they cater to them.
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