It seems to be getting harder and harder to defend BMW in my circle of friends. We may have finally made it out of the Bangle years but this year alone BMW has dropped out of F1(and has consistently placed last or close), has introducing their first front wheel drive car (0-series, after saying they would never build a front wheel drive car), lost their 1st place mid size luxury spot to Audi (after a 15 year streak), are being completely out sold (down 18% compared to Audi's 6% drop and Mercedes 12% drop), and had an embarrassing announcement to switch to a company in pursuit of efficiency while simultaneously announcing the new twin turbo 760li.
I need some ammo, what are they doing right? I still believe BMW to be the best car company, I'm a little scared where they're heading though.
I need some ammo, what are they doing right? I still believe BMW to be the best car company, I'm a little scared where they're heading though.
Comment