Cars they shouln't bring back
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they sold a fuck load of them.......................... Failure Not so much from a marketing/business stand point.PT Cruiser was an effing joke. Chrysler brought in a French "product psychologist" (Clotaire Rapaille, who happened to be fraud, as was learned a few years later in Quebec city where he was hired to market the city) to determine what the consumers wanted. The result of the study was that consumers wanted to buy a car that had an "all american shape" they could easily recognize and relate to. The outcome was that "mortuary car" shape on a Neon 2000 platform. The moral of the story is that if you consult people and ask what they want, that's the perfect recipe for not selling a good product...Leave a comment:
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PT Cruiser was an effing joke. Chrysler brought in a French "product psychologist" (Clotaire Rapaille, who happened to be fraud, as was learned a few years later in Quebec city where he was hired to market the city) to determine what the consumers wanted. The result of the study was that consumers wanted to buy a car that had an "all american shape" they could easily recognize and relate to. The outcome was that "mortuary car" shape on a Neon 2000 platform. The moral of the story is that if you consult people and ask what they want, that's the perfect recipe for not selling a good product...Leave a comment:
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Cars they shouln't bring back
The first two that come to mind are both from AMC. Pacer and Gremlin.
The sale pitch for the Pacer is so funny. It seems that every single paragraph is an excuse for the bad design/thinking. Wether it is the huge glasshouse that made sure you cooked in a reord time, the passenger side door being wider than the driverside door, the funny looking hood (just for aerodynamic), the wider track (for a small car) or the larger tank (for better fuel economy), everything was lame with this car. Not only the wide track made it very unstable in straight line (many Pacers flipped), but the optional Levis' denim interior made sure the car was unsaleable after a year (who would buy a car with washed out seats).


Last edited by Massive Lee; 11-11-2010, 09:27 AM.Tags: None

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