Hyundai may have over did it with this one.

[Holland]

You're implying nudity is more offensive than making light of suicide/death? This is what's wrong with American media.

Personally the ad doesn't bother me, but I can see how it could irk someone who's dealt first hand with a situation like this. I'm also half expecting some dimwit children to try this with mommy's car because they saw it on TV.

I can definitely agree with this, as even our rating system proves. Loot, kill, and plunder all day, but show some skin may god have mercy on you.

Come to think of it though, a large portion of human history shows this same pattern.

[e30vert]

I want a shirt and some window stickers that convey that people need to stop looking for reasons to get upset. It needs to be done in an eloquent and sensitive way. I dont want to upset anyone.

[Raxe]

i found it fine i mean we can show all this T and A on TV but someone makes a prod at suicide and its a huge deal?

You're implying nudity is more offensive than making light of suicide/death? This is what's wrong with American media.

Personally the ad doesn't bother me, but I can see how it could irk someone who's dealt first hand with a situation like this. I'm also half expecting some dimwit children to try this with mommy's car because they saw it on TV.

[z6ne]

I was hoping he was gonna open the garage door and speed off as he rolled down the windows. Woulda been cooler

[mcr_driver]

It was an attempt at something different, but I agree that it went too far. Its a social and cultural taboo to portray suicide in this kind of a context. They might as well have done a commercial around a rape, or physical child abuse or neglect. These all just conjure up disgust and would do little to engender appeal to a product.

And then I found 5 dollars.

[kickinindian]

see that ad was great! the world is filled with so many hypersensitive pu$sies. ^

[Victell]

VW started with the awesomely offensive commercials. "We didnt authorize that ad"

[Exodus_2pt0]

I thought it was brilliant, and I have had friends off themselves.

People need to quit looking for excuses to get upset. Try to enjoy life a little bit!

[Thizzelle]

that was great, lighten up people. Just as bad as that last thread about abusing animals

[mrsleeve]

People need to stop being so sensitive and quit getting "outraged" over everything that doesn't feel good to them. People kill themselves every day.

This sums it rather well if you ask me

[pacmanE30]

saw this on yahoo awhile ago...not my cup of tea but i have to agree it's pretty effective at getting it's point across for a lower emission vehicle, lol.

[ELVA164]

Advertisers are pushing the envelope further and further to get noticed. I'ts no big surprise that this happened.

Give it a few years and I'm sure that some other advertising company will find a way to make the joke work.

Lolnope.

http://adland.tv/adnews/one-more-suicide-car-idea-was-already-done-back-1997/1366974126

[Vtec?lol]

I want a hyundai

[Turf1600]

People need to stop being so sensitive and quit getting "outraged" over everything that doesn't feel good to them. People kill themselves every day.

[bimmer2288]

It was an attempt at something different, but I agree that it went too far. Its a social and cultural taboo to portray suicide in this kind of a context. They might as well have done a commercial around a rape, or physical child abuse or neglect. These all just conjure up disgust and would do little to engender appeal to a product.