"The old starry night crusing with friends, that's universal. "
Is that type of advertising really all that interesting enough to give VW some buzz marketing?
Regardless of what people think of the VW GTI, I'm sure that people in the 20-30s range will be able to remember the "fast" commercials easier than some other car commercials.......
The GTI is has always been marketed differently by volkswagen.... What about the "speed racer" campaign a long time ago? That was for the GTI, and not for other models.....
I think they made the right call with their target demographic. I don't doubt their judgement.
Is that type of advertising really all that interesting enough to give VW some buzz marketing?
Regardless of what people think of the VW GTI, I'm sure that people in the 20-30s range will be able to remember the "fast" commercials easier than some other car commercials.......
The GTI is has always been marketed differently by volkswagen.... What about the "speed racer" campaign a long time ago? That was for the GTI, and not for other models.....
I think they made the right call with their target demographic. I don't doubt their judgement.
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