From newsweek
Welcome to Trader Joe's. About all this 210-store U.S. chain shares with Germany's Aldi Group -- besides being owned by a trust created by Aldi co-founder Theo Albrecht -- is its rigorous control over costs. But where Aldi carries such basics as toilet paper and canned peas, TJ's, as it's known, stocks eclectic and upscale foodstuffs for the wine-and-cheese set at down-to-earth prices.
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