It's supposed to a "design study based on the BMW 1 Series Coupé with an uncompromising focus on motorsport," (as in there's no details about any tweaks under the hood or in terms of brakes/suspension) so this is BMW's way of judging the public reaction. If a production LTW/CSL model comes out looking like this with all the goodies the concept implies (they better ditch the electronic LSD and electric steering)...sign me up.
I think it's titties, especially the whole blue/white/black theme and the reverse "tii" bumper script.
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