Here's the reality:
As a general matter, OEMish cars will have the best resale value.
Highly modified cars sell on a car + fractional cost of mods scale. The mods are worth whatever someone is willing to pay for them. That ends up somewhere between zero and the full cost, depending on whether the buyer wants them. As a result, highly modded cars can sell for big $ to unicorn buyers. The challenge, though, is that finding these unicorn buyers is not always easy. They are also *very* sensitive to the quality of an install job and the overall condition of the car.
As a general matter, OEMish cars will have the best resale value.
Highly modified cars sell on a car + fractional cost of mods scale. The mods are worth whatever someone is willing to pay for them. That ends up somewhere between zero and the full cost, depending on whether the buyer wants them. As a result, highly modded cars can sell for big $ to unicorn buyers. The challenge, though, is that finding these unicorn buyers is not always easy. They are also *very* sensitive to the quality of an install job and the overall condition of the car.
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